Using a Listserv – Smore

What is a Listserv?

A Listserv is a way to communicate with a group of people via a single email address. When you send an email to the Listserv’s “reflector” address, the software distributes it to all of the group’s subscribers.

For example: staff@baytownisd.org

Using a Listserv in Smore

You can add a Listserv address to a Smore mailing list, but we don’t recommend it. Here’s why:

Deliverability issues — We can’t guarantee successful delivery to every individual email address behind the Listserv.
Limited tracking — Smore only sees delivery status for the one Listserv address, not the individual recipients. This means we can’t troubleshoot deliverability problems for people within the Listserv.
Inaccurate analytics — You won’t be able to see individual recipient actions (like who opened or unsubscribed) in your Email Report.
Unsubscribe risk — If one person unsubscribes from your newsletter, it will block the entire Listserv address.

Our Recommendation

Instead of using a Listserv, we recommend creating a contact list directly in Smore. This ensures:

Better deliverability support (we can investigate and resolve issues for specific recipients).
More accurate analytics (track opens, views, and unsubscribes at the individual level).
Greater reliability for your communications.

Below you’ll find links to all of our guides for using Smore’s Mailing Lists.

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Need more help? Reach out to support@smore.com!