What is Unsubscribed vs. Blocked?

When a Contact is Listed as “Blocked”

A “Blocked” status means the contact has blocked all communication from you, not just from one specific mailing list. If the contact blocked your newsletters by mistake, we can remove the block from our Admin side. 

‼️ Important: Due to the CAN-SPAM Act, we need written permission from the contact before unblocking their email address.

How to unblock a contact:

• Email [e-mail] and cc the blocked contact.
• Ask the blocked contact to reply in the same email thread, confirming they’d like to receive your newsletters again.
• Once we have their confirmation, we can move forward with unblocking their address.

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When a Recipient Chooses to Unsubscribe

If a recipient “unsubscribes” or “blocks” communication through Smore, they are choosing not to receive emails from you. 

In your Email Report (Analytics), an unsubscribed recipient will appear as “Unsubscribed” and will also show up as “Blocked” on your mailing list.

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What if a Recipient Unsubscribes Accidentally?

If they unsubscribed by mistake, they can: 

1. Open a previously received newsletter.
2. Scroll to the bottom and click “unsubscribe from emails.”
3. A browser window will open with the message “Unsubscribed by mistake? Resubscribe.”
4. Click “Resubscribe.” Their email will then be unblocked, and they’ll start receiving your newsletters again. 

If a recipient has been blocked accidentally, please have them contact us at [e-mail] for assistance.

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How to Unsubscribe a Recipient Yourself

To unsubscribe someone from a specific mailing list: 

1. Go to your mailing list and select the recipient’s email address.
2. Click the green “Unsubscribe” button and confirm in the pop-up.
3. To reverse this, repeat the action and click the red “Remove” button. 

⚠️ Note: If a recipient unsubscribes themselves, they will be unsubscribed from all mailing lists and blocked from receiving any emails from you. If you unsubscribe them, they’ll only be removed from the specific mailing list you selected.

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Need more help? Reach out to [e-mail]!